At the automotive conference and professional forum organised in the framework of Debrecen Drive, the key issues of the automotive transition expected by 2035 were discussed. The aim of the round table discussions, organised in cooperation between the University of Debrecen and local companies, is to provide practical strategies and new paradigms to help successfully manage the transformation. The inspiring conference provided a great opportunity for participants to share knowledge, experiences and ideas while building new relationships. The theme of the discussion, which was also attended by Mr. CEO - Opportunity or Threat? - Family firms in competition with multinationals.